The 3 Commandments of Email Marketing – Sharran Srivatsaa

Are you using email marketing as part of your marketing strategy? If not, then you’re missing out on the power of email as a personal platform to build your brand. You’ve probably heard Sharran say that his email community is super important to him. He has sold over 10 million dollars worth of stuff from email alone, without even selling. That’s how powerful email marketing is–if you do it right.

If you want to get insights from someone with more than 10 years of experience writing emails that get incredible engagement, this episode is for you. Make sure to take notes as Sharran talks about why email marketing is important, the problems people think about, and most importantly, how to operationalize The 3 Commandments of Email Marketing.

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“If you want to have a great email relationship rapport with your list, with your community, what you want to do is: Thou shall write an email like you’re writing to a friend.”

– Sharran Srivatsaa

Timestamps:

00:00 Introduction

01:29 What is email marketing?

02:03 What is the big “ah-ha” moment around this thing?

03:49 If I only knew these 3 things and did them well…

04:36 Here’s the context behind the Email Masterclass

05:16 The 3 reasons that make email marketing important

10:30 3 Big problems that came out of the Masterclass discussion

13:36 Email Commandment #1: Thou shall only send emails to subscribers.

15:43 Email Commandment #2: Thou shall write an email like you’re writing to a friend

16:44 How to write an email to a friend