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The best way to sell anything is to understand your audience, and our current technologies have created vast frameworks in which to do just that. However, there are right and wrong ways to do so, and many business owners either lose customers through abuse or miss out on attracting so many more. In this episode of Business School, Sharran talks with Jessie Beaudoin about how to utilize Google to understand human behavior, how to implement the A.R.T. approach, and the non-invasive way of collecting information so that your customers feel supported, not interrogated. Information may be abundant, but people are still rightfully deliberate with their time, so if you dedicate yourself to understanding them, they will return the favor.
“Inquiry type is a strong indicator of intent.”
– Jessie Beaudoin
In This Episode:
– What holds people back from tackling their ideas
– How to utilize Google trends to learn about human behavior
– How to implement the A.R.T. approach in the social media landscape
– Why you should pay attention to the specific way someone researches a topic
– The RIGHT way to collect information and build trust with potential customers
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