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What can you learn in just 24 hours? More than you think. In this episode, Sharran takes you behind the scenes on a weekend trip to Las Vegas with his son 13-year-old son, Neal, showing how real business and life lessons can come from unexpected places.
From booking flights and hotels to experiencing private jet travel firsthand, Sharran shares insights on leadership, personal growth, and the value of being close to either data or operations.
Learn how spending time with loved ones and making simple decisions can teach powerful business lessons. Plus, Sharran shares his insights from conversations with business partners and how to integrate honest feedback into your leadership style.
Ready to gain powerful lessons in just 24 hours? Tune in to discover how everyday experiences can lead to extraordinary business insights.
“We don’t have to take our children on a private plane to Las Vegas and a great concert to make them happy; they just want to eat dumplings with you. That’s all they want a lot of times.”
– Sharran Srivatsaa
Timestamps:
02:16 – Teaching responsibility through booking flights and hotels
03:41 – The truth behind private travel and the social media illusion
06:20 – Pros and cons of buying a private plane, especially for entrepreneurs
09:31- Two things you can buy with money
11:14 – Insights from real conversations
14:45 – Family time, honesty, and their impact on growth
17:11 – Leadership lessons from Alex and Leila Hormozi
23:13 – Creating authentic content through the “Content Mosaic”
26:40 – Recap: Father-Son MBA
Resources:
– Wealth Without Wall Street Podcast
– Join the Future Proof Community
– Join the 10K Wisdom Private Partner Podcast, now available to you for free
– Join Sharran’s VIP Community
– ARC Multifamily Real Estate Investing
– Sharran’s Partnership Program
– Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
– X
– YouTube
Transcript:
[00:00:00] Hey, this is Sharran Srivatsaa. Welcome back to the Business School Podcast. And in this episode, I’m gonna take you behind the scenes of a really insane 24 hour trip where I pull out the life lessons and the business lessons, almost think about it as a 24 hour MBA that you will never get anywhere else. I break it all down for you step by step and scene by scene on exactly what we did and who we met, all starting right now.
[00:00:22] One thing is for certain, just because it’s tried and true doesn’t mean it’s working right now. So the big question is this, where can you learn what is working right now? The strategies, the tactics, the psychology, and the exact how to, how to grow your business, how to blow up your personal brand and supercharge your personal growth.
[00:00:44] That is the question, and this podcast will give you the answer. My name is Sharran Srivatsaa and Welcome to Business School. Today I’m gonna take you behind the scenes for a very special episode, and I’m gonna tell you about a 24 hour weekend trip that my son, 13-year-old [00:01:00] son Neil and I took, but it’s not what you think.
[00:01:02] I want to unpack the business and life lessons that we learned from it, uh, while telling you exactly what we did and what we learned and who we met all in a 24 hour period. And so this past weekend. My son Neil, who’s 13 and I, we went to watch Maroon five, which was his first concert in Las Vegas. Now we live in Orange County, California and all we did was we for the last year and a half.
[00:01:28] I take my son Neil to all these sports games and practices all the time, and you know, we will. Trade back and forth listening to different music and kind of being, having dad spend time in the car. ’cause we spent a lot of hours after hours in the car. And so we’ve been listening to Maroon five because I went to this same Maroon five concert a couple years ago and I got him into it and he totally enjoyed the band, he liked the music and he says, dad like.
[00:01:51] Laura, who’s my daughter, and her mom went to see Taylor Swift multiple times on the Aris tour. And he’s like, dad, I wanna go to this concert. Maybe we can go to the Maroon five concert. And I said, Neil, [00:02:00] they’re playing in Vegas. I, I’ve been to those. We should go. We should go. And finally, a few weeks ago he said, dad, let me just check on your phone to see if they’re actually gonna be in Vegas.
[00:02:08] And we found there was this, there was this one weekend where he could go and it was their last weekend of residency in Vegas. And so. We did something pretty cool where we, I, I showed him how this process works and I sat down with him and I, I pulled up the tickets. We booked tickets to the venue together.
[00:02:24] I had him click and I had him choose the seats and then I had him enter the credit card number. I had him see how much each of these costs, I had him make the decisions. I had him go to the airline website. I had him book the flights. Overall, then I. You know, I, I wanted him to know, Hey, where are we gonna stay in the hotel?
[00:02:38] I had him booked the hotel. I wanted him to see how all of this happened so he could plan this entire trip. And we were literally leaving on a Saturday afternoon and coming back on a Sunday afternoon. We were only gonna be there for 24 hours. And let me give you the entire itinerary. I’ll, I’ll tell you exactly what we did.
[00:02:52] So we had, and I’ll break down all of it for you. So we, I will tell you about the concert and I’ll tell you about brunch that we had the next day with a couple of very special [00:03:00] people. And we came home and in a lot of ways, this was a. Life MBA trip in 24 hours for my son Neil, and I hope it will be the same for you.
[00:03:10] So while we jumped on the plane and then we were sitting, sitting on the tarmac getting ready, and we saw in Orange County, you see a bunch of private planes take off, and I’m very open with Neil about what we want to do, how we invest in life. He understands that there is a, we have a family office and how he can interact with them.
[00:03:27] He’s a very responsible kid and so I, I. He knows that at some point that he wants to work with us and the family. And so we’ve been grooming him, teaching him, giving him the financial education so that he at least is aware based on whatever he kind of wants to do. So let me explain this whole private travel plane travel thing, I wanna demystify a lot of this for you because the modern day social media influencer has created this big aura of private travel and they’ve made it sound like this, Hey, I, you know, I’m gonna be on this $50 million jet and, you know, charter it, et cetera, and.
[00:03:58] I, I hope you know this. [00:04:00] 95% of the time, no one’s ever on a jet. They are just in a hangar where they can go take pictures, they can go, you know, sit there and light a cigar. They can go walk off the plane, they can go ta, you know, pull, pull in, in a roll, SLO rolls Royce, get picked up in a, a, get on the plane, get picked off in a, in a Bentley, and have somebody like, you know, bring them drinks.
[00:04:20] This is all staged. A lot of it is staged and it appeals to the modern day, kind of, you know. Viewer on social because you see the little fishbowl of success. But let me explain private travel to you. For someone that has owned a private plane, let me explain private travel to you, you don’t need a gulf stream.
[00:04:35] Like you don’t need a $50 million plane. That’s not what private travel is all about. There are a whole other kind of planes that are extremely comfortable, extremely safe, and can get you exactly where you need to go. There are small jets, big jets, regional jets, turbo props. It is insane. There’s a lot of options and.
[00:04:52] The main part of this that many of people don’t understand and why private travel is a very exciting thing is because the American [00:05:00] aviation infrastructure is really, really good. Now it’s better on the, uh, kind of on the eastern seaboard than on the west, but I. All in all, you can fly anywhere in America and have really great access to airports and fixed base of operations and private terminals and all of that.
[00:05:18] And it’s, it’s an amazing opportunity. And you don’t have to fly these big ass planes. You can fly all kinds of jets to get there. And most countries don’t have our level of infrastructure, which is why it’s really, really amazing. Now you can literally go anywhere you want in the country. And I found that what most people don’t understand is I found that.
[00:05:38] Private travel, if you can kind of ma make the finances work is perfect for like two-ish hours, maybe you can push it to three. But if it’s a two hour flight general, like almost always, you’re better off with private travel if you can afford it. Otherwise, you’re just better off flying business class and like, I would never fly California to New York private because it just does not, I don’t get any benefit out of it.
[00:05:58] Now, some Gungho people will [00:06:00] do that. I, I just won’t, I don’t need to do that. But if I need to go to Phoenix. From Orange County to Phoenix or Orange County to San Francisco, orange County to Vegas for a day, then I will lose the entire day. A lot of times, like it’s four to eight hours with of travel that I could just do in one hour each way because I minimize the rest of the time and I can leave on my own terms.
[00:06:19] Now I. From a business perspective, there are tons of tax advantages. Like you get full accelerated depreciation on actually buying the plane, not if you lease it of course, but full accelerated depreciation on buying the plane. You may also, by the way, a lot of people don’t understand this. You may also, if you do buy a plane and you are a pilot, you may also trigger some issues like, you know, being disqualified from life insurance, et cetera.
[00:06:39] And now why do I talk about being a pilot? Lemme tell you this again, life story that I told my son, Neil, my friend and mentor Aaron, amazing entrepreneur in Nashville, Tennessee. He bought a plane. And he’s on a second plane right now, and he actually became a pilot and he didn’t get one of these really fancy, like $50 million jets.
[00:06:56] He got a, a very, a good plane that he can fly. So [00:07:00] he’s a pilot. He learned how to fly. He spent the time, spent hours, got his ratings and all of that. He has a thousand plus hours. He’s an amazing pilot and he describes this as a time machine and let me explain what he means by a time machine. He explained it like I was there.
[00:07:15] When, on this day where the day before he had gone, he had flown to Bowling Green, Kentucky to meet his family member. He had then flown to an hour away to watch his daughter play soccer. He had then flown another 45 minutes to a different direction to pick up his parents, and they brought them home for dinner, and then he flew again, picked up his daughter, came back, and all of them had family dinner together and he slept in his own bed that night.
[00:07:38] There is no way he could have done all of that in one day. Then the next day morning he woke up and he went to work like it was just commuting and he has now the ability to create a time machine to create experiences. Now, you may say, what is the business purpose around it? Well, the business purpose is Aaron runs his business in Greater Nashville now.
[00:07:57] He’s like, Heran, now that I have the plane, [00:08:00] I can actually expand my radius, so this business so he can get operating businesses that. Most people will probably can’t drive to. So he eliminates the competition. So if he can jump on a plane on in his plane that he can fly and for 20 minutes or 30 minutes and attend a meeting and come right back just and beat the traffic completely.
[00:08:18] Now he has created wealth, enterprise value for his business that you can never beat. Private planes are a time machine and when, and Aaron told me that, that’s when I started taking private lessons and. It, it, yes, you get a tax break. Yes, you get access. But I’ll tell you an an even better story. Aaron and and his group had me, uh, asked me to speak at a recent mastermind, and so I spoke at a mastermind for all of you know, the group that I was with Aaron on, and B, based on the dates I would not, I needed to be in Miami the next day and the only way I had to be there because I was doing a TED Talk and I would not have made the times work, and Aaron was so great.
[00:08:54] Aaron’s like, Hey, don’t worry about the times you’re coming to speak at our event. You know, he’s like, [00:09:00] me and my wife will fly you to Miami for your TED Talk. We’ll attend your TED Talk. We’ll have dinner and we’ll come back home. And that’s exactly what they did. So I, I got a chance to speak at the Mastermind.
[00:09:09] Had dinner with Aaron and his family. We woke up the next morning, leisurely. He’s like, tell me when you’re ready. We’ll come pick you up. We go to the plane, we jump on the plane. He flies me to Miami. I get off the plane, I drive straight to the TED Talk, I prep, I get ready. He and his family show for the TED Talk.
[00:09:23] They’re there with me and they have dinner and they go home. Now this is insane if you think about it, right? So a lot of people are saying, well, Sharran, you know, that seems like a lot of money. Well, I will tell you, you are actually better off with a private jet. That is affordable. And now it does not cost a $50 million better than before you can buy a Maserati or a Ferrari or Lamborghini because you don’t get that level of tax deduction.
[00:09:45] You don’t get that level of a time machine. And what you have to understand here is I explain all of this to Neil. He knows my life, he. I don’t, I don’t travel on 25 golf trips a year. Like I don’t buy Gucci shoes and I don’t buy Rolex watches. I don’t have [00:10:00] 21 homes. I’m not interested in the possession of things.
[00:10:03] Like I don’t have any of those things. Like, I don’t care about accumulating things like material. Wealth is not interesting to me, but money is a scorecard. So for me, I, if I have money, I do, I buy two things. I like to buy convenience, and convenience buys me experiences and time. And two, I like to buy growth.
[00:10:21] When I say growth, I, I wanna meet people, meet experiences, pay for coaching, et cetera. So if you gimme a million dollars today, I would probably either buy a convenience or I’d buy coaching so that I can get better. And that’s how I’m wired now. You don’t have to be wired like that, right? And that’s the most important part.
[00:10:36] So my, my point in all of this is I wanted to give you the business lesson of. Flying private that no one will tell you like, you cannot Google what I told you. You will never be able to Google this information. And that’s why this is ultra important, right? So hopefully that was helpful to you. And I explained all of this to Neil.
[00:10:51] I, he’s 13 and I shared all of this with him. And so he’s super excited about, you know, us getting a jet. And I’ll tell you exactly what that is because it’s [00:11:00] no different than me driving my Tesla if you manage the finances accordingly. Net net, I actually will get paid to own the jet if I structure and finance it, right?
[00:11:08] So. Let’s go to the, let’s kind of go to the next, next part of this puzzle, which I, I’ll, I’ll give you the, I’ll give you the overall feeling on this. So what, what am I gonna get? I’m going to buy a commuter jet. It’s gonna be a turbo prop. It’s, it’s probably in the series G seven series. It just because it has amazing avionics and it’s one of the safest aircraft ever built because the plane itself has a parachute.
[00:11:29] So if something happens, you just pull the parachute and the, you don’t have to skydive. The whole entire plane is managed by a parachute and it navigates to an open. Plot of land and it lands the plane safely. And so that’s, it’s insane. So my, I’ll tell you my plan here. My plan is to get the plane and it’s then to get.
[00:11:47] All the flying hours in the plane and then is to get an instructor to get my learning hours when I’m flying and commuting. So let’s say I have to go to Scottsdale, or let’s say I’ve gotta go to Vegas, or let’s say I have to go to the Bay Area or see my partner Peter in Carmel. I [00:12:00] would just take the plane.
[00:12:00] But that’s a commute for me. I. Well, during the commute, I’m just gonna get the instructor to fly with me. I’m gonna get my hours and learn all at the same time, because now I get the convenience of the commute and I get the learning hours and get my palace license if I need to in the process, because now I do it on my plane, on my time and the commute.
[00:12:19] And the tax deductions all simultaneously without having to break the bank on any of this stuff. That’s why you need to talk to people who actually do this thing and not just rent once or twice a year. A fancy jet. Right. So this was the conversation that Neil and I had on the plane. This was the conversation that Neil and I had on Southwest while sitting there and eating peanuts because he was so fascinated by this that he can now articulate and talk about this, right?
[00:12:42] So then we, we got to our hotel, we checked in, and then we walked to Maroon five and Marin five was playing at the Dolby Live, uh, at the park. GM is a great, great venue. I’d actually been at the same venue before. We had great seats. We get there early and uh, we’re chilling. And Neil’s literally having like, I’ve never seen him so happy, so [00:13:00] excited.
[00:13:00] He’s having a great time. He’s just hanging out. And my son is, uh, is very like me. He just likes when he’s with me, he’s down, chill. Cool. He doesn’t need a lot of stimulation. You can talk to him about anything. You can also just chit chat and not talk to him about anything. He’s okay being by himself. He’s okay.
[00:13:15] Like. You know, not, not actually having a conversation. He will tell you the truth. He’s really good like that. And so when Maroon five came out, I gotta tell you their stage presence. If you get a chance to, if you like the Maroon five type music and you get a chance to see Maroon five in residency in Vegas, I highly recommend it.
[00:13:32] It’s a, it’s a small arena. Dolby Live is probably only just 5,000 people. It doesn’t feel like it get the seats on the floor DM me. I can tell you what seats to get. It’s a great experience. And the stage lighting, the stage presence, the stage cinematography is insane. Like they do such a great job and they, they play their full, they play like 20 to 25 songs and you know, they’ve not written a new song in a while, so they play all their greatest hits, so, you know, every song that they played.
[00:13:56] And animal means an insane performer and they do an insane job. The [00:14:00] lights, the cameras, it’s just awesome. It’s a great, great setting. So my son, Neil, know, knows all of the songs and I, you know, I, we were standing and he was, you know, I was just kind of standing half dancing ’cause I’m not a big dancer and just enjoying the music.
[00:14:13] And then after the, the show was over. You know, we had not gotten a chance to eat. So Neil’s like, dad, can we just get a snack? And I really hungry. And this was like 10 30 at night. So we went to Dai Fong and Dai Fun is, you know, really great, you know, dumpling type Asian place in the Aria. And we go to Din Tai Fong because we tried to get to Dai Fong in Orange County, and it’s like, you never get a reservation, but we were able to get a quick reservation, sit down and eat, and they, the food came out and Neil had, I think he was starving and I, I think he ate six dumplings in like, you know, 12 seconds.
[00:14:42] It was amazing to see the guy. Throw it all back down. And after finishing Tai fun, he told me, I asked him, Hey, how was the concert? And he said, dad, I, I, I didn’t enjoy it. And I was like, what? He’s like, I didn’t enjoy it. And I said, why? He goes, well, I just wanted to chill. He’s like, I just wanna sit there. I wanna sit down.
[00:14:59] I don’t wanna [00:15:00] dance. Like I, I’m not into that right now. I was at tired at the end of the day. I just wanted to sit down, have somebody play great music, and he goes, the person, you know, sitting next to me was, they think they were semi drunk. They were flailing and hitting me, and he was too much sensory overload for me.
[00:15:13] And he goes, I just wanna sit and maybe listen to acoustic or unplugged. I, I would rather like that a lot more. Now take that as a great lesson here, right? The less, there’s a really great lesson here, and the lesson is that he was just honest with himself. Just be honest with yourself. Be honest with your loved ones.
[00:15:32] Just because the world thinks it’s cool that to go to a concert doesn’t mean you have to like it. Like I don’t, I don’t like golf. I won’t play golf. I know it’s cool. I have a lot of friends that love golf, but I won’t even play it for fun. I’m boring. Like I don’t gamble. You may like it, but I don’t Just be honest with yourself.
[00:15:46] Just like Neil was honest with me, and I love that because the next time I’m gonna take him somewhere. By the way, I have a great trip coming up this summer with him. I’ll tell you more about it. I’m actually taking Neil to a father son program at Columbia Business School, and it’s gonna be, it’s gonna be bonkers, and I know he’s gonna love it, [00:16:00] and I’ll, I’ll do a, a recap of that.
[00:16:01] But the big lesson here is to just be honest with yourself, tell the truth, and that’s super, super important. So. We went to Dint fun. We had a great dinner and Neil tells me he, like, he destroyed the dinner and he tells me, he’s like, dad, this was the highlight of my day. And I was like, this is insane. He thought that, you know, eating dumplings was the highlight of his day, but, but that showed the honesty and the, and the innocence that he shared with me.
[00:16:23] And it made me realize that there’s so many ways in which that we don’t have to take our children on a plywood private plane to Las Vegas in a great concert to make them happy. They just wanna eat dumplings with you. Like that’s all they want. And a lot of times, and so we are the ones that blow up all of this thing outta proportion to think that we have to create all these experiences and memories.
[00:16:43] We don’t. They just want time with us. They just want our vulnerability. They just want our attention. They just want our focus. They just want our love. They just want our care. I. And we gotta create an environment for honesty. And I, I, that was a big lesson for me. I grew as a parent in, in that moment because I realized when he said [00:17:00] that the eating dinner at Dai Fong was his, was his like, highlight of the trip after we had, you know, done all of the things that we had done.
[00:17:08] It, it was wild. But I’m not done with the story yet. So we went back to the hotel room, we chilled out and we were getting, and we were just gonna leave the next day. But we had brunch with Alex and Leila Hormozi, and as many of you know, Alex and Lela are my best friends. I’ve known Alex and Leila before.
[00:17:21] They were before all. And most people have known Alex and Leila. And of course Neil is really good friends with Uncle Alex and Aunt Leila. Right. And so we had brunch with Alex and Leila, and I want to tell you the best part about this friendship is that Neil is mature enough where. We talked about everything in front of Neil.
[00:17:37] We talked about money, we talked about profits. We talked about fears. We talked about frustrations. I asked for advice. They asked for discussions like we did all of this. While Neil was right at lunch. We didn’t like hold anything back and we didn’t dumb down the conversation. We didn’t feel like we needed to include him.
[00:17:50] He jumped in when he needed to. If he needed to clarify something, he asked. He was chilling. He was eating like it was a amazing to have a 13-year-old as part of the discussion. But you may say, well, Sharran, that means [00:18:00] nothing to us. So let me give you a great takeaway from Leila. And what she shared in the conversation.
[00:18:04] And I wanna then give you a great takeaway from Alex in the conversation just to help the business learning, because Neil liked both of these things. So the first thing is this great lesson from Leila and she talked about leadership and Leila is, I would work for Leila day in and day out. This, you know, this life in the next, she has a heart of gold.
[00:18:20] She can paint a vision so big that allows your contributions to fit inside of it. She loves and cares about her people so much, and she will do whatever it takes to put her people first. Like she’s amazing. She talked about leadership and she said how you either had to be close to the data or close to the operations.
[00:18:38] Otherwise you don’t understand that the department or the division in your company. So for example, right, let’s say you are the leader of your business and you have accounting that to manage well, you have two, two things. One of one of two things have to happen. You either need to be really close and understand the data as in look at the p and ls, like a hawk and no.
[00:18:54] Ma, make sure that all your data matches up with your p and ls or you need to be doing the accounting. You need to understand [00:19:00] the operations. You need to like check in day to day. You need to have very good controls in place where you, you’re part of this day to day and when you’re neither part of the operations, nor do you have a good understanding of the data, that’s when you are disconnected from the business and that’s when things start to break.
[00:19:15] By the way, we are all guilty of this and which is, which is super, super, which is super amazing. Like I’ll give you a cool example about a couple years ago. I remember that. Leila shared her brand reporting deck with me, meaning her team at the end of the month would send her and Alex a report on how their brand performed that month.
[00:19:34] It would count. You know, it, it was really well laid out and, you know, we were talking about how to make the deck better, et cetera, in just a, a friendly capacity. And then she sent me the deck and I was like, oh, wow, this is really cool. It has impressions by channel, it has number of posts, it has like top comments.
[00:19:47] It was really well laid out. So you always know how your content is performing month over month, year over year, et cetera. Right? And it, they take it to a science because you, because, you know, I don’t have as big a. Content team investment that Alex and Leila do, but mine, [00:20:00] mine is there too. So I, I actually flipped that deck to my team and I was like, Hey, I want to build this for us.
[00:20:05] And you know, the crazy part about that is guess what happened as soon as we adopted that two years ago, a year and a half ago, and we report every single month. My brand manager, our brand manager of Sharan brand reports. On the last months and year over year and all those numbers, he drops it in for the entire team deceased, not just a Sharran report, he drops it in for the entire team to see and you know exactly where things are.
[00:20:27] And if you’ve been following, following or been a part of my war for the last one and a half years, I honestly, I will tell you, we have crushed it. We’ve gotten offers, and I have not shared this publicly. We got an offer. For somebody, for a private equity company to buy Sharan brand for over $25 million right now, I chose not to sell it, but like, ’cause I was not giving my brand away, however, ’cause I think it’s worth way more, I mean, I just use my brand to build a help, build a billion dollar business that’s real.
[00:20:51] So like 25 million is nothing. But the point here is. In the last year and a half, two years, we had a ch, like we’ve had a chance to build probably [00:21:00] the most farther reaching influe non-agent, non-agent, influential brand in the real estate business. And all because of what this one thing that Leila said, which is you either need to be close to the data or you need to be close to the operations.
[00:21:14] Given that I have, given that we have a. A brand manager that runs Sharran brand. I’m not close to the operations of Sharran brand anymore. Like I don’t, I don’t proof every post before it goes out. I’m, you know, they use my post, they use my ideas, use my creative direction. But once that’s done, you know, our brand manager takes care of everything.
[00:21:31] Since I’m not close to the operations. I have to be close to the data and just, that was a really great switch and a really great shift that Leila actually shared. I’m pretty sure Alex May have tweeted it while Leila was sharing this, which was awesome. And so big kudos to Leila for, you know, had that really great leadership tip.
[00:21:47] And even Neil was like, oh, okay, that makes a lot of sense. And he goes, dad, you should think about that. So it was cool to hear a 13-year-old resonate with the same thing too. Now. I don’t know if you know, my money coach is Russ Morgan and Joey Mure at Wealth Without [00:22:00] Wall Street, so you should check them out.
[00:22:00] They have an amazing podcast called Wealth Without Wall Street or wealthwithoutwallstreet.com. Their entire mission in life is to help a million people reach financial freedom. Financial freedom is defined by them as where your passive income on a monthly basis is greater than your monthly expenses.
[00:22:13] Therefore, you don’t have a trade time for money. And the one thing that Russ and Joey do is that they do the same thing. They report their their personal passive income numbers live. You know, in, in a very raw form. Like it’s really amazing when people share their personal financial information live and they do it to show that they are in the same game with all of us.
[00:22:33] And I shared a quote with them, which was not a shone original, but I heard it somewhere and I adapted it a little bit, which was what’s measured improves. But what’s measured and reported improves exponentially. Right. Many of you probably heard the quote, what’s what is measured? It gets managed. But what’s measured improves.
[00:22:51] But what’s measured and reported improves exponentially. And this is a great example of kind of Leila’s lesson of you can either, you should either be close to the data or close to the [00:23:00] operations. Now she said it better than me. I need to go find the tweet of exactly what she said. But you get the idea.
[00:23:04] You need to either be close to the data. Or close to the operations. Otherwise you have no kind of interface solution to it at all. Of course, we talked about a lot of the things, and Alex and I talked about, you know, kind of the evolution of my brand and the repositioning for a lot of things that we’re gonna do in the future.
[00:23:20] And the ideas that I had, and Alex said something super cool to me, and I wanna share it with you. I think he’s made some content about this, but gave me a really great perspective on thinking about brand and content. And he says, Hey, instead of trying to box yourself into a certain type of content, like I’m only gonna make real estate content or leadership content or whatever, or to be a certain type of personality saying, Hey, I’m the brain guy, or I’m the health guy, or I’m the nutrition guy, or I’m the 10 x guy, or I’m the multifamily guy, or I’m the money guy.
[00:23:45] He’s like, you are. He’s like, Sharran, you’re a business savage. Business is a broad enough thing. Everybody needs to work through this. He said be a business savage, but make content to mimic your weak meaning, like he talked about operationalizing this [00:24:00] idea that, you know, Gary V originally talked about, which is document don’t create, but Alex had a really great take on it.
[00:24:04] He says, you are creating, you’re not documenting. That’s not what documenting don’t create. He says you’re creating from the work that you’re doing. Right. He said, you’re creating from the work that you’re doing. Lemme explain. So he said, Sharran, if you spend. A week. This last week doing 80% sales and 10%, you dealt with some really messy struggles with, you know, work or people or whatever, and then you spend the and health, and then you spend the rest 10% traveling.
[00:24:31] That’s a hundred percent. He said, mimic that in your content. He said, that is a perfect representation of you. So make 80% of your content. Sales-based because you’ve worked 80% of the week in a sales function thinking about sales capacity, doing sales calls. So now you can quote, take that narrative, take those learnings, think back and build those frameworks and teach and explain and share around that.
[00:24:52] Because now you’re not just documenting your, creating from the work you’re actually doing. And that way it’s [00:25:00] not about, you know, haphazardly documenting anything. It’s about really contextualizing the week. So you what if. As we all grow, right? So my, my week to week, it’s not super different, but it’s not similar either.
[00:25:11] But when a week change is completely, and I’m changing my focus and changing my goals, this is really powerful because now I get to reinvent a new personality. Otherwise, if I’m boxed into being quote. You know, the real estate guy, I would never be able to change it, which makes no sense, which is actually a detriment to myself, my personality, my, you know, my community and everyone else around me, especially if I’m doing other work.
[00:25:31] And that’s where a lot of people get ultra niched down and they don’t realize that you are. A human being, you are fluid and people want to be, you know, kind of in the slipstream of your life. I think that Alex called it like the content mosaic of some sort. I know he made some content about it. I’m going to go check it out.
[00:25:46] But most important, I wanted to share that with you because it was a really good learning. And even Neil was like, Hey, ’cause I talked to, I talked to my son Neil about it all the time. ’cause he looks at my content, he’s like, dad, I would do this differently. That, you know, the editing didn’t really work for me.
[00:25:58] He goes, this is a, you know, [00:26:00] this. The shot about of you looks doesn’t look really good. And having Neil hear it was really good because I wanted to see if he was in sync, if he saw it the same or differently, because that is the relationship I have with my son. I want to let him into all parts of my life.
[00:26:12] I want him to feel like he’s a friend and an advisor to me, and that of advice and perspective changes the relationship dynamic. He’s not my business avatar. He’s a 13-year-old, but he knows more about media better than all of us because he’s, he literally knows the platforms better than most of us do.
[00:26:27] The, especially the kids these days have such a great understanding of this stuff. They know what’s trending, they know what’s working. They know what they would stay on. And if you can, if you can hook them and keep them interested, you’ll have no problem keeping an adult interested. So those were an action packed two days on our flight home.
[00:26:43] We were so tired. I. So we just spent a couple minutes talking about the highlights of our, of our 24 hours together, and we took a nap and we came home. That was a 24 hour, almost a 24 hour weekend that Neil and I I had in Vegas. But I pulled out the lessons for you. I know I went a little different in this [00:27:00] direction, probably a little longer than you thought, but hopefully gave you a deeper window into my life, a deeper window maybe that connected with you in some way Time with my children.
[00:27:07] Time with my friends like Alex and Leila, time with our passions and our hobbies and creating experiences, understanding the private jet business, understanding how to work content. All of this was, you know, my way of looking back and taking Alex’s idea of like, Hey, what did you do that you wanna talk about?
[00:27:22] That you can extract the lessons and share? And these was, this was my way of extracting the lessons and sharing because there’s no way you’d have gotten any of this otherwise. So, but hey, do me a favor, if you like this. Can you do me a favor? Can you screenshot this episode and post it on social and tag me that way?
[00:27:36] See, maybe say something that you liked, or even if you just tag me that way, I’ll know you like this, and then I can continue to make more like this for you. So if you like this, just screenshot tag me. That way I know you like this, and I’ll make more like this for you. Appreciate you listening, and I’ll catch you on the next one.
[00:27:58] Hey, it’s Sharran, I have a cool gift for you. Since you like [00:24:00] this podcast, I actually have an ultra super secret private podcast that I make just for my partner companies and the CEOs and influencers that I advise. It’s called 10 K wisdom because I try to wrap 10, 000 worth of value in every single episode in just under 10 minutes.
[00:28:21] That’s why it’s called 10 K wisdom. It’s raw. It’s real. It’s got no intro or outro or anything like that. It’s just straight to the point and to the insights. Since you like this podcast, I think you will like that. So for the first time, I’m making it available to you. Just go to 10Kwisdom.com the number 10K wisdom.com and my team will activate it for you as my gift. Go to 10Kwisdom.com. I’ll see you there.
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