4 Words That Don't Sell

Do you consider yourself a good salesperson? What strategies do you use to make a sale? Selling is a skill that has to be taken seriously. You don’t become an excellent salesperson just by memorizing and using specific sales pitches. As someone who has sold a lot of stuff for a long time and gained insights from a lot of sales training, Sharran has developed an understanding of what makes people buy.

Today, Sharran will talk about 4 words that don’t sell. They may get you a sale, but your clients may feel resentment when they realize they were manipulated. Sharran learned these 4 words from his early days at Goldman Sachs. Discover what these words mean when used in a sales setting and why investment banker Lloyd Blankfein forbids their use inside Goldman Sachs.

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“Selling is a skill, and it has to be taken seriously.”

– Sharran Srivatsaa

Timestamps:

00:00 If you sell anything, this episode is for you

02:26 How the idea for this episode came about

05:52 What Sharran learned from a 10-minute conversation with Lloyd Blankfein, former CEO of Goldman Sachs

07:03 2 words that make grandma mad (they are the harshest words you can use)

09:56 The question Lloyd Blankfein asked Sharran

10:57 Respect your client’s intelligence (don’t use a manipulative authority frame)

12:39 The next 2 words you must not use during a sale and why

15:46 Here’s a better way to frame your pitch