In this episode, Sharran Srivatsaa, CEO of Kingston Lane, disrupts the myth that seller leads are more valuable than buyer leads.
He flips the common misconception on its head and gives:
- What you should do instead of being focused on seller leads
- The most critical thing you have to do for sellers
- Why getting a buyer in the car isn't enough.
Timestamps:
- Nurturing seller leads vs buyer leads. (0:00)
- Every single listing conversation starts with a buying conversation. (2:22)
- The golden rule of real estate. (6:35)
- The importance of having buyer agents on your team. (10:37)
- Don’t be doggedly focused on seller leads. (13:37)
Connect with Sharran:
– Website
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