Alex Hormozi Book Launch Breakdown

My good friend Alex Hormozi did a pretty epic book launch in August 2023.

Sorta broke the internet.

So awesome.

Here is what happened:

- I watched Alex's presentation.
- And I took a bunch of screenshots
- Not of the big stuff... of the subtle stuff
- Simple things that are easy to overlook but are crucial to magical presentations

In fact, this is has much broader implications.

You can take each of these lessons and apply them immediately to:
- Email Marketing
- Social Posts
- Landing Pages
- Phone calls
- Sales Meetings

... literally, almost anything.

In this private training I break down my top 9 subtle ideas from Alex that you can utilize in your stuff right now. 

Timestamps:
Introductions. (0:01)
The value of giving away everything for free. (3:25)
How to get lead-in. (7:35)
The importance of showing proof. (10:39)
Will this work for me. (16:09)
How to dog-whistle your audience? (20:36)
The power of visualizing the problem. (25:24)
The power of using testimonials. (32:47)
The power of giving context. (37:28)
The power of packaging the solution. (42:26)
The power of the personal vs. business experience. (49:04)
Quantification of effort. (53:08)
How to stand up for yourself. (1:00:10)
The power of showing value through pictures. (1:04:04)
The value of a recursive stack slide. (1:10:17)
The logical flow structure and proof chaining method. (1:17:51)
How do we make decisions on products? (1:20:58)
Stick to simple terms and graphics. (1:24:44)