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What must you do to avoid missing out on what matters? How do you stand out from a multitude of entrepreneurs? In today’s episode, Sharran and his guest, Perry Marshall, tackle the 80/20 principle (also known as the 80/20 rule), an inviolable law of nature. Perry, a direct marketing and sales consultant, and best-selling author, has driven the 80/20 principle passionately over the years. His new book, DETOX, DECLUTTER, DOMINATE: HOW TO EXCEL BY ELIMINATION will teach you the seven essential things you need to do to succeed. Listen as Perry explains how you can apply the 80/20 principle in all aspects of your life. When you learn how to identify the 80/20’s in any situation, you can solve almost any problem.
“If you want something that is truly elegant and useful, build it up and chisel it down until everything is essential.” – Perry Marshall
In This Episode:
– Perry’s 80/20 Curve as a tool for productivity
– The 80/20 Principle by Richard Koch
– Chaos Theory and Fractals: Understanding the Patterns
– Perry realizes “one of the great secrets in the universe”
– Finding the marks by “racking the shotgun”
– How to apply the 80/20 principle in business
– What is head trash and how do you snap out of it
– How Perry wrote his new book using the 80/20 principle
– A good entrepreneur knows the value of wisdom
Check out this video: Podcast with Perry Marshall
Resources:
– Perry Marshall’s latest book DETOX, DECLUTTER, DOMINATE: HOW TO EXCEL BY ELIMINATION
– Perry Marshall’s 80/20 Sales and Marketing
– Fractal 80/20 in Harvard Business Review
– The 80/20 Rule in Business and the 80/20 Curve
– Richard Koch’s The 80/20 Manager
Connect with Perry Marshall:
– Website
– Join the MAZE 2.0 course
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