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Ever wonder why you always end up buying that sample at Costco? You’re not alone! 87% of people do the same! 🤯
Think about it: when you taste something delicious, you’re much more likely to buy it. That’s because you’ve experienced a “mini commitment”—you’ve tried it, and now you want more. This concept isn’t just for food—it works wonders for content too! 🍽️
Imagine your content as that free sample. Instead of giving everything away at once, provide a little taste—a teaser that leaves them wanting more. For example, if you post a video on a “Deal of the Week,” don’t stop there! Offer a “content upgrade” like, “Want the full Deal of the Week system? Comment ‘DOW’ below!” This moves them from curiosity to action. They’re more likely to engage and take that next step when they see there’s more value waiting for them.
Next time you create content, think like Costco. Give a little taste, then invite your audience to dig deeper. The magic is in the follow-up! ✨
Transcript:
How many of you been to Costco? Did you know that 87% of people that sample something buy it, 87% of people that sample something buy it? That's crazy. Why are they doing that? Because they actually have a taste if you like this, you will like that. What if the content that we do was just a tasting sample? You want to do a piece of content, and then you want to take that content and say, If you like this, you will like that. Let me show you an example. So this is my Deal of the Week, right? And what do I say, Hey, I made this video on the Deal of the Week. And I say, Hey, do you want my Deal of the Week? System? Comment The word DOW, when you give them something, give them a content upgrade related to that.
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