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Operationalize generosity: The business plan for real impact and growth.
Transcript:
The problem most people don't realize is we need to operationalize generosity. A leader without a platform is like a samurai without a sword. There are people right now, leaders in our space who are brilliant thinkers, who are kind people who want to help others, but because they don't have a platform, they can't actually share their message. What it's done for us is, I just said, All right, I'm fortunate to have a platform that we built over the last 10 years. I get to say, Man, I have this idea, I have this tactic, I have this technique. How can I give it away to everybody that deploys a ton of goodwill in the marketplace? Operationalizing generosity is literally the business plan for growing real, and it has been. How do I get in front of more people? How do I share the message? How do I not sell anything? And that allows them to discover what a new model could be, and if they like it, great. If they don't like it, they still got some value in the process.
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