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Content isn’t just marketing—it’s a gateway to powerful relationships!
Content builds trust, trust builds business!
Transcript:
That is, most people think about marketing, lead generation, social media tactics, etc, as a vehicle for creating new clients, growing your business, generating leads, getting attention. But I think the way, even how you and I met and connected was I look at content and marketing as a gateway to new relationships. If no one knew me, and if I was not making any content, you're like, Okay, who is this guy? And you just move on. I see and you see content as a opportunity to stack great relationships. At the end of the day, how do you build and grow your business? You build and grow your business, and you build and grow your life by having great people around you who endorse you, who support you, who lift you up, who bring you to their worlds, who create great opportunities for you.
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