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When it comes to writing emails, how you start can make or break the whole message. Instead of the typical “Buy my stuff!” opener, try this game-changer: use a “dog whistle” approach. 🐾 Just like a real dog whistle only gets the attention of dogs, your opening sentence should grab the attention of the exact person you’re speaking to.
For example, say you’re talking to real estate agents. Start with: "If you’re a real estate agent in North America and want to grow your business, keep reading." 🏡
👉 This not only calls out your target audience but also gives you the green light to share the rest of your message with authority and relevance.
Next time you write an email, remember to think about who you're talking to first. 🎯 This technique builds instant rapport and makes sure your message lands where it’s meant to.
Transcripts:
The easiest way to frame an email is the opening sentence, right? And I like to use this thing called a dog whistle. And if you have a dog, you know that the dog whistle is only the dog dogs can hear a certain frequency. Instead of just starting the email by saying, Hey, you should buy my stuff, you can start it with, Hey, if you are a real estate agent in North America and want to grow your business, then read this email. All that it says is, I'm calling out to the real estate at that point. Now the mortgage brokers can tune out. The entrepreneurs can tune out. You're talking very specifically to the agent, and what it also gives you right after that is full permission based context of saying whatever you want, because now you have assumed rapport.
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