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Is Your Content in the Right Frame? đź–Ľ
You wouldn’t hang the Mona Lisa with duct tape on a wall and expect people to be impressed, right? 🙅‍♂️ The same goes for your content—how you frame it can make all the difference!
💡 Here’s what to think about: Framing is all about creating the right context. Imagine your content is the Mona Lisa—it’s valuable, but to make it truly shine, you need to frame it in the right way. That means giving it the right visuals, captions, and setting so that people don’t just scroll by, but stop and appreciate it.
🔥 Pro Tip: Don’t just post content, frame it. Think about how you’re presenting it—whether it’s the lighting, the design, or the wording, it all matters in capturing attention and engagement.
Transcript:
Can you just quickly define framing? The definition for framing that I use. It's a container of context, if you think about it. Let's say we had you and I bought the Mona Lisa, and you and I could put the Mona Lisa on this wall, take it, duct tape it to the wall, and you'd be like, Hey, look at this Mona Lisa. And it would be okay, I guess. However, if you put it on a frame in the louver with the lights, and you're actually framing the experience you're giving it context, then it brings out the twinkle in our eyes, right? And so our job is to say, All right, I've got this. Mona Lisa, how do I put the framing around it, the lighting around it? How do I put it in the louver? And so I always think about framing as you can't actually walk into anything without just saying, I got the Mona Lisa, you need to put it in the frame first.
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