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📖 Not #1 in your industry? Create your own category!
I’m revisiting one of my favorite books, The 22 Immutable Laws of Marketing. It’s a game-changer—super easy to read, and even the first two chapters alone can revolutionize your approach. 🚀
🧠Here’s the Key Takeaway:
Law #1: Be number one in your category. 🥇
Law #2: If you’re not number one, create your own category where you can lead.
Positioning is everything. Instead of trying to outdo the competition in an already crowded space, find a niche or create a new lane for yourself—where you become the leader.
🔄 Next time you feel stuck competing, remind yourself: You don’t have to play by their rules. Create your own path and dominate.
Transcript:
I am rereading the 22 Immutable Laws of Marketing. I love that book so much. It's an easy page turner, and if you're not gonna read that, just read the first two chapters. It's probably 14 pages. Either be number one in your category, or if you're not in number one in your category, create your own like those two if you just know, I think it dramatically helps you from a positioning perspective.
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