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Struggling to balance branding and direct sales?
When you're trying to grow your sales now, it's easy to think long-term brand content isn't cutting it. But here's the secret: You don't have to choose between direct response and branding—you can combine them!
💡 Here's how to seamlessly blend direct response with brand content:
Instead of making every video a sales pitch, weave direct actions into natural conversations. For example, talk about something valuable, like changes in the mortgage industry. Then, in your caption, drop a subtle call to action: “Want to know four ways to save with the right mortgage products? Comment 'mortgage' below, and I’ll DM you the details.” 📨
This approach gets people engaging with your content without making your videos feel pushy or salesy. Whether or not you add a call to action in the video, the magic happens when viewers engage naturally. 🎯
✨ Remember: Next time you post, embed subtle CTAs in your captions—even if your video is just educational. It’s a great way to get leads without being “salesy.”
Transcript:
I need to get more sales right now. And so they start doing, like, long term brand content, and then, like, it's not working right, like, what's the mixture? What's your ideal mixture? And then, if you're broke, for example, should you just do direct response? I like direct response embedded into everything, okay? And here, even in your long term brand content, everything. So, so I'll give you an example. You do this really well. You will say, hey, I want to tell you about what consumers need to know about the mortgage environment right now, and you'll talk about the mortgage environment. And there's two ways to actually do a call to action right? One, you may not do a call to action at all. That may just be a brand teaching play, but in the caption, you may say, Hey, if you want the four ways to actually benefit from know the right mortgage products, message the word mortgage bill, and I'll send it to you. So now you're generating the comments and then the many chat DMS and all that associated with it, without doing any call to action in the video, which I think is super powerful, but if there is a call to action in the video, you do the same exact thing. So I really like that component of it.
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