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Why did Barbie spend $150 million to market the movie now we can come up with every single marketing strategy in the book but I will tell you the absolute greatest tagline if you like Barbie, you will love this movie. If you hate Barbie, you will love this movie. You know what that is? That is called the dog whistle. It tells you it calls out exactly who you are and why you should watch that movie. They spent $150 million with that one slogan in mind. If you like Barbie, you will love this film. Even if you hate Barbie, you will love this movie.
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