Build BRAND like @grantcardone!
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If you go to his profile and you swipe, it's him on the beach. It's him in the chopper. It's him with his kids. It's him working out. It's him on stage. It's him throwing money around. It's him and his wife. It is constant, different sockets. Every single video is a different socket. People feel connected to him because of that stuff. If he only talked about 10x 10x 10x You wouldn't feel as connected a lot more people feel because he's totally being so weird. He's humanized everything.
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