Don't make it harder on yourself to sell something..
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Transcript:
Here's the fastest way to make it so much harder for yourself to sell anything. That is to have NO BRAND. To have no brand. And here's what I mean. It's not the idea of creating a brand to create ego. That's not what it is. When we create a brand well, it's supplemented with great content and great ideas in a way to help your community. Brand lets you create content and ideas so you can serve the world and help your community.
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