What you track and measure grows... what you track, measure AND report grows exponentially.
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The Likes are vanity metrics. Steven is my, my producer who's fantastic. I will tell you what Steven and I track on our stuff. We only track two things, shares, and DMS, because shares gets us looks into new audiences, and DMS, get us conversations. Have you noticed fewer likes on your posts? It is pervasive. You know why? People are damn Lazy. Don't wanna do a double click to like anymore? I am dead serious. How many of you have looked in a post and be like, Oh, that's cool and kept going? All of us. Right? And everyone else is doing the same exact thing. So don't worry about it. If people are not liking yourself, that's why we use metrics that we can actually track ,right?
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