DEMONSTRATE
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Every time we make a claim, we need to back it up. 🎯 Here's the breakdown:
1️⃣ Make a Claim: "Our service is the best in the market."
2️⃣ Prove the Claim: Show testimonials, case studies, or data.
3️⃣ Build Belief: The more we prove, the stronger their belief.
4️⃣ Future Claims: Even for future promises, having a track record of proven claims builds trust.
Remember, proof over promise
Transcript:
That was a key word. Demonstrate. Every single time that we are making a claim, we have to turn around and prove that claim and the more claims that we can prove the more belief they have and all the things that we're seeing that we're claiming in the future that we don't have proof for.
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