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🚀 Here's a business truth: Relying solely on referrals won't sustain or grow your business.
🛑 Nobody wakes up thinking, "How do I send Katie some business today?" That's why you need a system to create new conversations consistently.
It's not just about leads; it's about expanding your reach.
🌍 Build your referral network, but don't rely solely on it.
Utilize one-to-many channels like social media, email marketing, and webinars to communicate with the world
Transcript:
Most people cannot run a sustainable, profitable business by referral only. How many of you got your business by referral? I love you. You are dead. Let me tell you why nobody woke up in the morning thinking, Hmm, how do I send Katie some business today? Nobody did that we are depending on the rest of the world to be a referral partners. We want to create a referral army but they're not waking up and thinking about they only think about them. So we have to find a way to always have the ability to talk one to many to the world. If you're not generating new conversations. I'm not saying leads if you're not talking to new people, you will never grow your business whoever told you that you can run a by referral only business and Kirov you know why? Because it never scales. What scales is having a system to talk to new people, but doing it in your own way on autopilot every single one of us needs a way for us to talk to the world one to many
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