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💼💬 When discussing pricing with clients, it's not just about throwing out a number—it's a strategy! 📊 Here's how I break it down:
1️⃣ Positioning: The list price is an invitation. Too high, and no one shows up. Too low, and it's a frenzy. Our goal? The perfect balance to attract the right buyers.
2️⃣ Calibration: We aim to get the highest price in the shortest time by strategically positioning your home in the market. It's all about finding that sweet spot! 🏡💸
Remember, a well-thought-out pricing strategy is key to a successful sale! 🗝️✨
Transcript:
When you talk to a client, how do you explain pricing? Now, there's a lot of ways to explain pricing. I didn't say price, I said pricing, right? It's a strategy. I ask agents, well, you know, we explain pricing, and because I have a gut feel for the market, I'm like, no one cares about your gut feel. You got to give them a framework for understanding pricing. There's two parts of, you know, talking about pricing. First is tell a client, hey, Mr. Seller, the pricing is about positioning, and the list price is just an invitation. They're like, Well, what do you mean? If we list the home for $34 million and it's worth two then we're gonna get fewer people interested when somebody's great when coming to the party. If we list it for $1 then we're gonna get a lot of action. Our job is to calibrate this so we can get the best possible results and get you the highest price possible in the lowest amount of time.
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