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Have your clients ever talked to you about a ridiculous marketing idea. Hey, would you put our home in Homes and Land magazine? There is no answer that you can give them that's not good enough. What would you say? You can't say no. You can't get a buyer from that. You can't say any of that. Here's how you answer them. Hey Mr. Ms. Client, it’s our job to bring you an offer that you wanted, price that you want, the terms that you want. Which means the way we do that is to generate offers is we get showings. The more showings we get, the more offers we get so that we can get you an offer that you want at the price that you want, the terms that you want. It sounds repetitive, but not to them. Are you familiar with the print cycles? They do seven issues a year. There's a six-to-eight-week pre run cycle for each. There are 47 pages in each magazine. Marsha, you want to be in Scottsdale by August 15th. Today's June 1. So, we may have one print cycle for this. So, we got to give the ad to them. And then we hope that when someone looks at it, they're going to flip to page 27 and look at the ad, look at the QR code, click it, and then open the page and then find it. And then say they want to look at this home, Minnetonka. Do you think that ad would drive us showing? Because if you believe it does, I'm happy to do it. What do you think she's going to say? Oh, my friend told me about Homes and Land. I saw a picture. And this one, you say, you know what, Marsha, I would love to feature your homes at Home and Land magazine. You know when I would do that, I would do that after it's sold to make it good for me. I would use it as a marketing tool for myself because every other agent in that magazine is using those listings as a marketing tool for them. So what am I doing? I'm showing inside baseball that no one else will tell them about. So that way when every other agent tells them, they're going to do random things. You know that you've already broken the seal on that.
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