Do you believe this Real Estate myth?
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📞 Wondering if cold calling is still effective? 🤔 Listen up! 🔊 I learned the ropes in the Goldman Sachs boiler room, and let me tell you, cold calling can be a game-changer when done right. 😎
💼 Ever heard of the “middleman frame”? 🤝 Picture this: You have someone else make the call on your behalf, and they say, “Hi, this is Jimmy calling from Sharraan Srivatsaa’s office. Sharran asked me to give you a call because...” 📞🗂️
💥 Boom! Suddenly, the focus is on Jimmy, not you, and the pressure is off. No one wants to shoot the messenger! 🚀 Cold calling can be a powerful tool, but it’s all about strategy.
Transcript:
Do you believe that cold calling is effective? I grew up in the Goldman Sachs boiler room cold calling is effective if you do it the right way. If cold calling is not just effective, it's effective when you don't cold call. This is what I call the middleman frame. Let's say you have someone else call on your behalf. He calls your clients or leads and he says Hi, this is Jimmy calling from Sharran Srivatsaa office Sharan asked me to give you a call because and then Jimmy provides a reason that is called the middleman frame because when you do that the entire focus the pressure is on Jimmy and nothing is on you and the person receiving the call does not want to kill the messenger cold calling is effective. In a lot of ways you shouldn't be making the cold call because that elevates your status. Use the middleman frame use someone else to call on your behalf and watch appointments light up on your calendar.
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