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Transcript:
The reason why we breakdown in our presentations is because of our flow. That's why we don't get objections #1, you have to frame it. The reason why they ask you questions about pricing when you're talking about marketing is you've not framed marketing. You're only going to talk about marketing right now. You've not framed it for that, which is why they think they can talk about anything else. The 2nd is when you say here's my frame you also have to prove it, you have to organize the details and the third is you can't just stay in one frame you have to transition to the next frame.
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