Will you use this script on your next appointment?
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Transcript:
Here's the problem with marketing. We just say, here's my digital marketing plan. What you want to say is, integrated marketing has got to do with integrating traditional, digital, and social. How they're like, Oh my gosh, she gets it. She's integrating traditional, digital, and social. Because we think it's cool to say, “My video marketing strategy is going to get you X”. But now they're not into video, they think you're not good for them. But if you said, “My integrated marketing strategy of bringing together traditional, digital social is the right fit for you”. Now they're like, *alleviation sigh* she's going to leave no stone unturned for me. That's the feeling that they get.
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