Steal this pricing script and use it during your next listing presentation.
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Transcript:
Hey Mr. Mrs. Client, we when we price a home, we utilize three pricing strategy. It's not what your home is worth. It's how you maximize the range. Strategy number one is you recall this aspirational pricing, I mean where the market is, generally we leave we go higher than the market. But the main reason for that is to leave some room for negotiation in a traditional environment. Second thing we do it as he calls perceived market pricing, it's not fair market value fair market value is determined when a transaction is completed. It's called perceived market value, Mr. Mrs. Client to sticking with perceived market value, we list the home right on what we think the market value is showing that we are fair party and we attract fair offers that allows us to do the best work we can in the negotiation process because it'll stay within that frame. Third, is we have something called Event pricing, which we sometimes tend to price below market, which is our favorite strategy, and it allows to create an auction like environment to bid the value of the property up
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