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Navigating the real estate market requires more than just putting up a listing; it involves strategic negotiations that turn good deals into great ones. Let me break down a powerful tactic we use to showcase our negotiation skills:
🎯 Zestimate as a Benchmark:
Before listing a property, take a screenshot of its Zestimate value on Zillow. Why? This becomes your benchmark to demonstrate the difference ('the Delta') between market expectations and the superior results we achieve.
📊 Showcase Your Success:
When presenting to clients, use actual data: "Your home is listed at $842,000 on Zillow. Here's how past listings compared to their Zestimates and what we actually sold them for." This visual comparison not only highlights your expertise but also builds trust through transparency.
🔑 Educate & Empower:
Helping clients understand the market dynamics empowers them and sets realistic expectations. It's not just about selling; it's about educating them on the value you bring.
Remember, every listing is an opportunity to prove that we negotiate better for our clients because we understand the subtle nuances of real estate valuation.
Transcript:
Let me show you how we negotiate for our clients is significantly better than we negotiate for our clients. There's subtle difference there. Let me show you how we negotiate for our clients. And then you say, for example, here's our last 25 deals, what I would offer that you start tracking is if you take on a new listing, you should before the listing goes live, you should screenshot the Zestimate value that needs to be in there screenshot the Zestimate value because then you can say sales price to list price ratio, sales price is zestimate ratio. So now you can see Mr. Mrs. Client, it looks like your home was, you know, 840,000 on Zillow. Yeah, well, here's all the Zillow values that we've done. And here's the Delta when we've actually listed them now it shows them the exact delta between what they think the public pricing is and what you can do because they don't know any other pricing.
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