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When you give something a name, it becomes real.
Label it, own it, and make it something people need!
Transcript:
When you label something and you name something, it is a thing. Because I can say, here's the four things that we do want wha? Here's our priority access program. Great. Right? We do a mega open house. What wha Hey, we have a 412 Open House formula, great. You put a label around something. It makes people believe that that thing is a thing and that thing that's something they need..
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